It is really interesting to see the pace at which the world is changing, especially when it comes to the Indian subcontinent. India has come a long way, when it comes to the economical front. From liberalization of the markets, to various phases of highs and lows – this market has seen it all. It is all about adopting new trends as times keep changing. It was during such times in the 1980s that I was a medical representative. Back then, I could have never imagined that life would have something bigger, something better in store for me.
During Liberalization, consumers got a wide array of choices as buyers. They wanted to spend their hard-earned money on the best products and services. As they kept moving towards a more convenient lifestyle, I took a chance and ventured into the business arena in 1988. My venture specialized in office automation, which basically included devices like cordless phones, copiers, fax machines, etc. which were a big thing back in the day. After six years of successful business, we took a step forward in 1994 and established Zicom, the name which millions know today.
The brand initially specialized in gadgets like mobile phones and modems for over a year. Then, in 1995, Zicom made its move to the security sector, which was a very niche market back then. Through a journey of over 20 years in security and safety, Zicom has rightfully earned its name and status in every household today. The business journey which started off as an investment of a meager INR 2500 is valued at a massive INR 1100 crore today.
In 2007, we expanded our operations beyond Indian borders, and targeted the Middle-Eastern countries. While, in India, we specialize in all-round security, we ventured to these countries’ markets with only our fire fighting systems. Our systems were successfully received by the consumers abroad. As of today, Zicom’s fire fighting systems are set up in significant Middle-Eastern buildings, which include the Dubai International Airport and the globally famous Burj Khalifa.
While this was my professional journey, let me give you a glimpse of the personal side of my life as well. When it comes to my interests, I enjoy studying people by observing their verbal cues, non-verbal cues and their behavior in general. This ability of getting to know people in such a manner has always fascinated me.
I also have a wide array of passions that I pursue. To begin with, I am very particular when it comes to fitness. Regular exercise and a good diet are an important part of my daily life. I also happen to be a bike enthusiast who swears by his Harley Davidson. The rest of my interests are general – I enjoy good movies and great music. My main passion, however, is to make Zicom the global leader in security services.
As we continue to grow further in the industry, Zicom aims to be a company to be reckoned with in the international arena. Our motto can be conveyed through these words – new technology with innovative products and one-stop solutions. I am confident that through our initiatives and advantages, Zicom will carve a strong position for itself in the global business world.