Awake Always – The Ethos Behind Zicom’s Reinvention

Change is inevitable, especially when it comes to science, views, morals and everything else. One always has to change with the times to adapt to the latest trends, current affairs and requirements. Being in the top hierarchy of a company that offers security technology, I believe that change is an important factor to sustain and succeed in today’s world. But, change does not just come through mere words. Today’s world is not only about believing in a philosophy, but also actively working towards it. It is important to focus more on execution in a country like India, which is very dynamic in nature. We strive for constant change, and it is essential for our philosophy to be action-oriented. Having said that, I would like to present to you Zicom’s new brand motto – Awake Always.

Awake Always is not just about its literal meaning, but also about the foundation that it lies on. The idea is based on five pillars which are in the behavioral DNA of everyone connected to Zicom. These pillars are Fast, Flexible, Fun, Fit and Focused.

Fast

Speed is not just about velocity; it is also about reflexes and response. With an active Command Centre and ZIMAN, our emergency response service, it is absolutely necessary for us to be fast while responding and executing delicate situations like rescue operations. However, one should never compromise on quality while taking care of the speed factor – efficiency and productivity should also be maintained.

Flexible

One thing I have learnt over 22 years in the business is that there is no such thing as predefined situations – they only exist in textbooks. Each situation is unique, and only a unique approach can do justice to it. Flexibility is also about adapting to the changing times – a rigid approach does not allow for change. Therefore, being flexible is a very important attribute which we have incorporated in our lives.

Fun

No activity is good without the fun factor in it. I believe that even a person’s job should enable him to have fun when he is at it. Zicom has followed this ideology since the very beginning, and has been a place where fun and career development co-exist in complete peace. To put it in simple words, all work and no play makes Jack a dull boy.

Fit

In this context, the word fit has two meanings. Firstly, a brand’s products should fit the consumers’ requirements. Our products cater to people of various ages, with everyone’s requirements being fulfilled successfully. Secondly, we also have a culture which encourages employees to embrace a fit lifestyle. It is simple – a fit body results in a fit mind. Exercise has always been a part of my daily routine, and I also encourage everyone at Zicom to go for a fitter lifestyle.

 

Focused

One should always be focused on their goals. We, at Zicom, make sure that each customer’s distinctive needs are taken care of, while also keeping our eyes on one goal – securing them efficiently and effectively with the best technology at hand.

The transition from Feel Safe to Awake Always is not just a mere reinvention, but also the start of a new journey which has a lot to offer to all of us. With an amazing expedition ahead of us, we are sure that greater heights will be reached through our endeavors.

A New Beginning

2016 has been a phenomenal year indeed. As this year marked 22 years of Zicom being at India’s service, it has definitely been a big landmark in the company’s legacy. We also celebrated our rebranding, moving beyond ‘Feel Safe’ to ‘Awake Always’. We are sure that this change in our motto will enable Zicom to reach its zenith. Now, with a new chapter awaiting to be written in Zicom’s story, it is time to reflect upon everything we have learnt over the past year.

Every New Year, we make resolutions in order to improve ourselves and move forward, closer to our goals. Resolutions made during such times are rarely driven by our desire for self-improvement. Instead, New Year’s Eve and the week that follows provide us with a sudden burst of motivation. Often, the resolutions are not even well planned, owing to which, we are not able to stick to them.

For me, I believe that a resolution made has to be followed through, till the end-goal is achieved. The key thing required to fulfill any resolution and commitment is discipline. Although discipline is a virtue that proves to be quite difficult to imbibe, it can do wonders for our personality and life. Although most of us resist discipline, we must develop a strong sense of self-regulation, which is the only long-term way forward.

Another thing that may be lacking is a sharp, focused mind. In today’s world, we tend to get distracted very easily owing to our uncertain lifestyles and habits. This is where self-regulation comes in; in order to bring about any sustainable change, it is important to have a routine. Whether the change is a simple modification of sleeping habits or a comprehensive do-over, we must pursue our goals day after day, relentlessly and persistently.  Instead of micro-managing our day on a minute-to-minute basis, it is better that we include the resolution-backed habits in a flexible manner. This lets us fulfill daily obligations while incorporating changes at the same time. When a day is over-planned, it becomes easy to miss a deadline or get caught up in work, which leads to the collapse of our resolutions.

Lastly, another element that can really boost our ability to fulfill our promise, is the willingness to go the extra mile. A sudden change in our lifestyle is surely not the easiest step. Paradigm shifts cannot be immediately adapted to. Instead, we need to be ready to push our mind, body, and soul beyond daily expectations. This really helps in getting the job done.

It is essential that all of us learn to escape the vicious cycle of making and breaking resolutions year after year. Instead, in 2017, let us understand how to implement these successfully. With determination, focus, and discipline, we can definitely reach new heights and conquer the greatest of summits. Along with wishing you a very Happy New Year, I wish this year brings you closer to self-improvement and allows you to truly push beyond what you consider to be your limits.